Last updated: November 30, 2017
1. Information we receive from or on behalf of our Customers, such as the email addresses their WiFi users ("End Users") supply when signing up for WiFi access or visiting our Customer' websites, as well as certain information collected in connection with the WiFi routers; and
1. Information we receive from or on behalf of our Customers
Information we Collect:
Amplespot provides our Customers with wireless routers or software solutions for their routers that let them share their Internet connection with End Users in and around their venues, vehicles and other establishments ("Locations"). Like all WiFi routers, ours receive the unique MAC address of nearby wireless devices, such as computers and smartphones ("Devices"). We keep a record of these MAC addresses and the WiFi routers they are near, absent a legal constraint or an applicable opt-out. To sign up to use the Internet connection though a Customer’s WiFi, End Users must (1) submit basic contact information, such as an email address or mobile phone number, and (2) agree to terms and privacy practices. An End User may choose to enter additional information, such as their date of birth.
After End User signs up, we associate their email address and other personal information with their device's MAC address and with any location history we may later gather for that device's MAC address. Later, when the End User’s device returns to any of this Customer’s Locations, we automatically recognize the Device and record the visit in our record for that Device, unless the End User has opted out (as described in detail below). We will also record information about whether and when the End User has logged in to use the Internet (or other network Customer may have made available over the WiFi), but Amplespot does not review or record the actual WiFi traffic (such as the content of emails sent through the WiFi or the URLs of web pages visited).
In addition to the above, our Customers may provide us with personal information (usually about their current and potential End Users), such as contact details or point-of-sale information. We also collect information from third-party sources (such as social networking platforms). We may enhance the data we receive from or on behalf of a particular Customer with data that we receive from other data sources or that we have inferred or modeled ourselves.
Cookies and Other Technologies:
Uses of Information:
We use the information described above (sometimes in combination with other information we obtain) for the following purposes:
- To help our Customers to administer their WiFi networks and contact lists
- To help our Customers learn more about their End Users, and to assist them in identifying trends, inferences, affinities or patterns among End Users.
- To help our Customers with communications and marketing (such as content recommendations and optimization, ad targeting, and other promotional activities).
- To facilitate surveys and other business processes.
- To create aggregate of de-identified information, or to correlate likely identities over time and across platforms.
- For compliance with law, fraud prevention, risk mitigation, resolution of disputes, enforcement of legal terms, and similar purposes.
- For other purposes requested or authorized by our Customers.
2. Information we collect on our own websites
Information we collect:
We collect information, including when you provide information directly to us and when we passively collect information from you.
Visitors to our websites may submit contact information, such as their name, address, email address and phone number, as well as information required to make payments to us for make a job application with us. They also may submit information about their businesses.
Section 1 above describes the collection of various types of information from website visitors using automated technologies (such as cookies). On our website, we and our third-party providers may collect the same sorts of information, using the same sorts of automated technologies, for the same sorts of purposes, and with the same opt-out options.
Uses of Information:
We use the information collected on our websites (sometimes in combination with other information we obtain) for the following purposes:
- To communicate with current and prospective Customers, including for marketing and promotional purposes (for example, by using cookies and other technologies described above to target or retarget ads and offers to our own Customers).
- To facilitate surveys and other business processes.
- To create aggregate of de-identified information.
- For compliance with law, fraud prevention, risk mitigation, and similar purposes.
- To otherwise analyze, improve and provide products and services.
3. Additional Information about Privacy Policies and Practices
Disclosures of Information:
We disclose information as described below:
To our Customers:
When we collect information for or on behalf of a Customer, we may share that information with that Customer to help our Customers to learn more about their End Users, and to assist them in identifying trends, inferences, affinities or patterns among End Users.
To our Affiliates, Agents and Contractors:
We may share information with our approved third parties that help us operate our business and provide our services, such as contractors that provide us with technology, services, data or content (e.g., our internet and hosting provides for example).
Social Media Data:
For Legal Reasons:
We may share information when we are required to do so under the law; enforce or apply our agreements; or protect the rights, property, or safety of Amplespot, our Customers, our employees, or others. This may include exchanging information with other companies and organizations for fraud protection and credit risk reduction.
Changes in the structure or ownership:
We may transfer the information we hold in the event we sell or transfer all or a portion of our business or assets (such as in connection with a merger, acquisition, reorganization, dissolution or liquidation) or take steps in anticipation of such a transaction.
At Customer's Request:
At the request of a Customers, we may also make additional disclosures of information we hold for that Customer.
Aggregated or De-identified Information:
We may share aggregated or de-identified data without restriction but only when permitted by law.
Opt-out and Privacy Rights:
End Users can opt out of our use of their Device’s MAC address for analytics purposes by sending an email quoting their sign up information (such as email address and/or phone number) and their Device’s MAC address to firstname.lastname@example.org. We may ask for additional information to verify the requester’s identity before completing the opt-out request. If End Users opts out, they will not be able to use most or all of Amplespot’s Customer’s WiFi. Alternatively, End Users may deactivate their Device's WiFi, which will prevent our further collection of their device's location when they are in or around Amplespot’s Customer’s Locations.
The law in certain countries (such EU’s upcoming GDPR - www.eugdpr.org) may give End Users additional rights to access, correct, update or delete certain personal information. The law may also give End Users additional rights to object to our processing of personal information or to withdraw End User’s consent to our processing of this information. End Users may contact us at email@example.com to make those requests or for help with the MAC address opt-out described above.
If you believe that any child under 13 has provided us with any personal information, we ask that the parent or guardian of that child contact us to ensure that such information is deleted from our files. We will also honor similar requests from parents and guardians in jurisdictions where the age threshold provided by law is higher.
Attn: Data Protection Officer
109 Buspace Studios, Conlan Street
London, W10 5AP